Since the sudden onset of COVID-19, many companies realise that video marketing is the best solution for engaging with their audiences and growing their brands. In this article, we will tell you four powerful benefits of video marketing and how it can make your business better in 2021.
Benefits Of Live Video Marketing for 2021
1 – Video Builds Trust and Credibility
The first two most important values that video marketing delivers are trust and credibility. The simple formula, in this case, is very simple; without trust, you won’t be able to generate leads, and you won’t be able to make sales. Building trust in the concept of marketing is based on creating and maintaining a long term relationship.
That’s why you need to understand that video does it all. Video marketing your services or products will easily engage and ignite emotions in your customers’ mind. Sometimes your customers are not so sure about buying your products or services on your website because they are doubtful of its reliability and integrity. By showing them video marketing clips of your products or services, you can educate, inform, and help them in the decision-making process. The more videos you have, the higher the chance for your brand to be trusted.
2 – Search Engines Loves To Rank Videos
Videos are the biggest factor of time spent on your website. When users spend a long time on your business website, it tells search engines that your site has good and quality content that people love. In the new era that we are living in, search engines love to rank contents that engage users. Embedding videos into your website increases your chance to rank highly on search engine result pages. Promoting the same contents on social platforms can get your viewership and rank through the roof.
3 – Video Boosts Conversion Rates
The third most important point in the benefits of live video marketing is the conversion rates. Like we said in the first point, video delivers trust. And trust is the concept that makes the decision-making easy in your buyers’ mind. In fact, you should consider your video campaigns as an investment. Watching a well-documented marketing video can really persuade a web visitor to convert into a lead or into a customer.
Besides that, Hubspot noted that including video product on your landing page can increase conversion by 80%. That’s not all, 83% of businesses said that videos deliver a good return on investment. Even though its implementation is not easy and super cheap, it does pay off well.
4 – Video Attracts Even The Lazy Buyer
What makes video marketing different is that it is a tool for learning. Today, the modern customer is very smart and prefers to see the product in action. And marketing your product or services through videos can capture a large audience and it works on all levels. When you promote your business to the ear and eyes of the potential customers, your competitive opportunity doubles.
Live video shopping, in particular, is growing quickly. While it started off with a bang in China even before the pandemic, the rest of the world is finally catching up. For example, duty-free shops in Singapore’s international airport ran live shopping streams for the locals to make their purchases safely in their homes. This beats the problem that arose when flights were halted and there was zero foot traffic in the retails shops in airports. The live shopping festival which is powered by BeLive Technology, a white label live streaming company, was deemed a success as they saw increasing sales with every episode of live stream.
Live video marketing is only growing in scope, and we believe that everyone should be getting on board. Never be limited by your marketing concepts and imaginations. There is a wide range of opportunities to turn your business into a successful one starting from 2021. In 2021, video marketing will be very profitable not just for the big brands, but for everyone who gives it a try. For more information on how you can leverage live video streaming marketing for your business, contact BeLive Technology for your free consultation.