In this day and age, standing out from your competitors when you stream live video on the internet is paramount to having a successful live streaming platform. If you are hoping to make the most out of your video live streams, following tried and true practices can make all of the difference in helping you create high quality live streaming content.
In order to help you improve your live stream, we have compiled 7 of the best practices for live streaming quality content on the internet that you can use to increase your viewer turnout.
1. Use High Quality Hardware and Software
From your microphone to your video, the kind of equipment you use can really impact how professional your videos appear to your viewers. Taking your business’s live stream up a notch can noticeably improve the quality of your live stream, helping you stand out from other live streaming channels.
Quality software is just as important as quality hardware. For example, live streaming on Facebook limits most live streams to 720p. In a world where 4K video is becoming more common, Facebook’s resolution might be insufficient. This is important to note because video quality is the most important factor for 67% of viewers when watching a live stream broadcast. How do you work around this?
You can opt for live streaming technology providers to power up your platform with ultra high definition video. One popular choice is BeLive Technology, which also covers features like live shopping and live polling.
2. Test Your Live Stream Out Beforehand
To make sure your video and sound are on point, it’s a good idea to test out your stream prior to going live. You can set your live stream to private and invite yourself on a different device to ensure that your sound is good, your video is high-quality, and the staging of yourself, your products, or any other props are all in view of the camera.
This can help you gain perspective of what it will be like for your audience to view your channel, which you can use to your advantage by tweaking as necessary.
3. Engage with Your Audience
Increasing your engagement with your audience will ultimately encourage them to return for more of your live streams. One way that you can improve your interactions with your viewers is by responding to their comments live. If, for some reason, you’re unable to answer questions live, try to respond to them soon after ending your video to help viewers feel heard and valued.
Other ways that you can increase engagement when you stream live videos on the internet is by asking viewers questions, offering them special offers, and using fun, interactive features like stickers or filters.
4. Share Your Event
Build up the momentum to your video live streaming event by sharing your event on social media platforms like Facebook, Instagram, Twitter, TikTok, and more. This marketing technique is especially powerful for Facebook groups, where you can easily reach a group of people who may already be interested in the topics you’ll be speaking about in your live event.
5. Prepare Ahead of Time
Quality content on live stream doesn’t take an hour to produce! Having last-minute plans will increase the risk for technical errors and other, unintended issues, such as wrong clothing, forgotten notes, and other important information and details that might affect the quality of your live stream. Give yourself plenty of time to prepare, including grabbing a drink of water and being sure all of your notes and material are in proper order.
6. Invite a Guest to Your Live Stream
Including another host or guest is another strategy to live stream quality content. and change up any monotony that might be occurring in your everyday live streams. A fresh face adds a new perspective and might even increase your viewing, depending on the guest you’ve invited, as their audience is more likely to tune in to see what your live stream is all about.
M1, one of Singapore’s biggest telecommunication brands, hosted an escape room live stream with local influencers powered by BeLive Technology. While the concept of a live escape room is great, they took a step further by using popular influencers as hosts.
7. Be Reliable
No one wants to watch a live stream channel that is notoriously late. Always show up on time, and aim to stream your live events at a regular time, preferably on a consistent day. For example, hosting your live show every Friday at 7pm gives your followers a regular schedule that they can work their own schedules around, increasing how likely they are to show up to your live stream. With hard work and consistency, your live stream channel will continue to increase in quality, which will in turn improve traffic and engagement.
Is your business looking for a flexible live streaming solution with a quick turnaround? BeLive Technology covers a wide variety of solutions for any industry. Contact BeLive Technology now.