Why A Live Streaming Strategy Is A Must-Have For Marketing

Live streaming has boomed further during the global coronavirus pandemic. With many businesses seeing success with implementing live stream into their strategy, most said that they are likely to carry on the practice even after the pandemic passes. What makes a live stream marketing strategy brilliant?

Benefits Of Live Stream Marketing in 2021

1 – Search Engines Loves To Rank Videos

A live stream marketing strategy is effective on search engine rankings.
A live stream marketing strategy is effective on search engine rankings.

In the new era that we are living in, search engines love to rank contents that engage users. Embedding videos into your website increases your chance to rank highly on search engine result pages (SERP).

Videos specifically help increase your SERP rank in a couple of ways:

  • Increasing your click-through rates: Including video on your page drives a 157 percent increase in organic traffic from SERPs.
  • Lowering your bounce rates: People spend over twice as long on a page with video than without.
  • Creating quality backlinks: The higher the quality of your content, the more likely you are to get backlinks.

2 – Live Streams Attract Even The Lazy Buyer

Woman making online payment on laptop.
Integrating ecommerce with live stream is one of the most popular live streaming strategies, and it’s no wonder why.

Today, the modern customer prefers to see the product in action. Marketing your product or services through videos can capture a large audience and it works on all levels.

Live video shopping, in particular, is growing quickly. While it started off with a bang in China even before the pandemic, the rest of the world is finally catching up.

For example, duty-free shops in Singapore’s international airport ran live shopping streams for locals to make duty-free purchases safely from their homes. This beats the problem that arose when flights were halted and there was zero foot traffic in the retails shops in airports.

The live shopping festival which is powered by BeLive Technology, a white label live streaming service, was deemed a success as they saw increasing sales with every episode of live stream.

3 – Live Streams Build Trust and Credibility

Videos will create stronger brand loyalty and trust by the customer
Live streams will give a more transparent look to your brand, which will increase trust from your audience.

The first two most important values that video marketing delivers are trust and credibility. The simple formula, in this case, is very simple; without trust, you won’t be able to generate leads, and you won’t be able to make sales.

Building trust in the concept of marketing is based on creating and maintaining a long term relationship.

That’s why you need to understand that video does it all. Video marketing your services or products will easily engage and ignite emotions in your customers’ mind.

Your customers may be unsure of buying your products or services on your website because they are doubtful of its reliability and integrity. By showing them video marketing clips of your products or services, you can educate, inform, and help them in the decision-making process. The more videos you have, the higher the chance for your brand to be trusted.

4 – Live Streams Boost Conversion Rates

With higher engagements on video, the conversions will increase
With higher engagements on video, the conversions will increase.

The last most important point in the benefits of live video marketing is the conversion rates. As mentioned previously, video delivers trust. And trust is the concept that makes the decision-making easy in your buyers’ mind.

In fact, you should consider a live stream marketing strategy as a worthy investment. Watching a well-documented marketing video can really persuade a web visitor to convert into a lead or into a customer.

Additionally, Hubspot noted that including video product on your landing page can increase conversion by 80%. That’s not all, 83% of businesses said that videos deliver a good return on investment. Even though its implementation is not easy or super cheap, it does pay off well.

Conclusion

Live stream marketing is only growing in scope, and we believe that everyone should be getting on board. In 2021, video marketing will be very profitable not just for the big brands, but for everyone who gives it a try.

For more information on how you can leverage live video streaming marketing for your business, contact BeLive Technology for your free consultation.

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